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lipton says hello

Everyone knows Lipton Icetea. But what about hot tea by Lipton? Is there a gap in the german market? Let’s find out with this welcome campaign by Dokyo.

„Lipton heißt Willkommen“ is the new brand claim and is more than a commercial. It’s a statement for an open and tolerant mind. A sign for more neighborhood. Beyond any age, gender and national borders.

christian_ruess_lipton2

christian_ruess_lipton1

 

Regie: The Selby
Idee: DOKYO Hamburg
Creative Direction: Sönke Busch
Art Direction: Christian Ruess
Photo Malte Braun @ Kai Tietz
Regie: Todd Selby
Produktionsfirma: CHIRP FILMS
Musik: HAAWT – Music & Sound Design