JOHN PLAYER SPECIAL
In 2010 and 2011, Philipp and Keuntje created several ads for the Reemtsma/Imperial Tobacco cigarette brand „John Player Special“. I worked on poster ads and POS advertisements – including lots of day-to-day work together with photographer Jan Kornstaedt.
Working with Adrienne Tonner and Jan Gericke, we generated a brand campaign imitating the style of Piet Mondrian, photographed by Florian Geiss.
For „JPS“ our work turned out to be revolutionary, since they had not integrated people into their ads before.
Companionship rules! Players welcome.